Differences in personal and professional tweets of scholars

Purpose – The purpose of this paper is to show that there were differences in the use of Twitter by professors at AAU schools. Affordance use differed between the personal and professional tweets of professors as categorized by turkers. Framing behaviors were described that could impact the interpretation of tweets by audience members. Design/methodology/approach – A three phase research design was used that included surveys of professors, categorization of tweets by workers in Amazon’s Mechanical Turk, and categorization of tweets by active professors on Twitter. Findings – There were significant differences found between professors that reported having a Twitter account, significant differences found between types of Twitter accounts (personal, professional, or both), and significant differences in the affordances used in personal and professional tweets. Framing behaviors were described that may assist altmetric researchers in distinguishing between personal and professional tweets. Research limitations/implications – The study is limited by the sample population, survey instrument, low survey response rate, and low Cohen’s κ. Practical implications – An overview of various affordances found in Twitter is provided and a novel use of Amazon’s Mechanical Turk for the categorization of tweets is described that can be applied to future altmetric studies. Originality/value – This work utilizes a socio-technical framework integrating social and psychological theories to interpret results from the tweeting behavior of professors and the interpretation of tweets by workers in Amazon’s Mechanical Turk

Astrophysicists on Twitter: An in-depth analysis of tweeting and scientific publication behavior

This paper analyzes the tweeting behavior of 37 astrophysicists on Twitter and compares their tweeting behavior with their publication behavior and citation impact to show whether they tweet research-related topics or not. Astrophysicists on Twitter are selected to compare their tweets with their publications from Web of Science. Different user groups are identified based on tweeting and publication frequency. A moderate negative correlation (p=-0.390*) is found between the number of publications and tweets per day, while retweet and citation rates do not correlate. The similarity between tweets and abstracts is very low (cos=0.081). User groups show different tweeting behavior such as retweeting and including hashtags, usernames and URLs. The study is limited in terms of the small set of astrophysicists. Results are not necessarily representative of the entire astrophysicist community on Twitter and they most certainly do not apply to scientists in general. Future research should apply the methods to a larger set of researchers and other scientific disciplines. To a certain extent, this study helps to understand how researchers use Twitter. The results hint at the fact that impact on Twitter can neither be equated with nor replace traditional research impact metrics. However, tweets and other so-called altmetrics might be able to reflect other impact of scientists such as public outreach and science communication. To the best of our knowledge, this is the first in-depth study comparing researchers' tweeting activity and behavior with scientific publication output in terms of quantity, content and impact.Comment: 14 pages, 5 figures, 7 table

Tweets as impact indicators: Examining the implications of automated bot accounts on Twitter

This brief communication presents preliminary findings on automated Twitter accounts distributing links to scientific papers deposited on the preprint repository arXiv. It discusses the implication of the presence of such bots from the perspective of social media metrics (altmetrics), where mentions of scholarly documents on Twitter have been suggested as a means of measuring impact that is both broader and timelier than citations. We present preliminary findings that automated Twitter accounts create a considerable amount of tweets to scientific papers and that they behave differently than common social bots, which has critical implications for the use of raw tweet counts in research evaluation and assessment. We discuss some definitions of Twitter cyborgs and bots in scholarly communication and propose differentiating between different levels of engagement from tweeting only bibliographic information to discussing or commenting on the content of a paper.Comment: 9 pages, 4 figures, 1 tabl

Measuring Social Media Activity of Scientific Literature: An Exhaustive Comparison of Scopus and Novel Altmetrics Big Data

This paper measures social media activity of 15 broad scientific disciplines indexed in Scopus database using Altmetric.com data. First, the presence of Altmetric.com data in Scopus database is investigated, overall and across disciplines. Second, the correlation between the bibliometric and altmetric indices is examined using Spearman correlation. Third, a zero-truncated negative binomial model is used to determine the association of various factors with increasing or decreasing citations. Lastly, the effectiveness of altmetric indices to identify publications with high citation impact is comprehensively evaluated by deploying Area Under the Curve (AUC) - an application of receiver operating characteristic. Results indicate a rapid increase in the presence of Altmetric.com data in Scopus database from 10.19% in 2011 to 20.46% in 2015. A zero-truncated negative binomial model is implemented to measure the extent to which different bibliometric and altmetric factors contribute to citation counts. Blog count appears to be the most important factor increasing the number of citations by 38.6% in the field of Health Professions and Nursing, followed by Twitter count increasing the number of citations by 8% in the field of Physics and Astronomy. Interestingly, both Blog count and Twitter count always show positive increase in the number of citations across all fields. While there was a positive weak correlation between bibliometric and altmetric indices, the results show that altmetric indices can be a good indicator to discriminate highly cited publications, with an encouragingly AUC= 0.725 between highly cited publications and total altmetric count. Overall, findings suggest that altmetrics could better distinguish highly cited publications.Comment: 34 Pages, 3 Figures, 15 Table

Astrophysicists’ conversational connections on Twitter

Because Twitter and other social media are increasingly used for analyses based on altmetrics, this research sought to understand what contexts, affordance use, and social activities influence the tweeting behavior of astrophysicists. Thus, the presented study has been guided by three research questions that consider the influence of astrophysicists’ activities (i.e., publishing and tweeting frequency) and of their tweet construction and affordance use (i.e. use of hashtags, language, and emotions) on the conversational connections they have on Twitter. We found that astrophysicists communicate with a variety of user types (e.g. colleagues, science communicators, other researchers, and educators) and that in the ego networks of the astrophysicists clear groups consisting of users with different professional roles can be distinguished. Interestingly, the analysis of noun phrases and hashtags showed that when the astrophysicists address the different groups of very different professional composition they use very similar terminology, but that they do not talk to each other (i.e. mentioning other user names in tweets). The results also showed that in those areas of the ego networks that tweeted more the sentiment of the tweets tended to be closer to neutral, connecting frequent tweeting with information sharing activities rather than conversations or expressing opinions

Social media in scholarly communication : a review of the literature and empirical analysis of Twitter use by SSHRC doctoral award recipients

This report has been commissioned by the Social Sciences and Humanities Research Council (SSHRC) to analyze the role that social media currently plays in scholarly communication as well as to what extent metrics derived from social media activity related to scholarly content can be applied in an evaluation context. Scholarly communication has become more diverse and open with research being discussed, shared and evaluated online. Social media tools are increasingly being used in the research and scholarly communication context, as scholars connect on Facebook, LinkedIn and Twitter or specialized platforms such as ResearchGate, Academia.edu or Mendeley. Research is discussed on blogs or Twitter, while datasets, software code and presentations are shared on Dryad, Github, FigShare and similar websites for reproducibility and reuse. Literature is managed, annotated and shared with online tools such as Mendeley and Zotero, and peer review is starting to be more open and transparent. The changing landscape of scholarly communication has also brought about new possibilities regarding its evaluation. So-called altmetrics are based on scholarly social media activity and have been introduced to reflect scholarly output and impact beyond considering only peer-reviewed journal articles and citations within them to measure scientific success. This includes the measurement of more diverse types of scholarly work and various forms of impact including that on society. This report provides an overview of how various social media tools are used in the research context based on 1) an extensive review of the current literature as well as 2) an empirical analysis of the use of Twitter by the 2010 cohort of SSHRC Doctoral Award recipients was analyzed in depth. Twitter has been chosen as one of the most promising tools regarding interaction with the general public and scholarly communication beyond the scientific community. The report focuses on the opportunities and challenges of social media and derived metrics and attempts to provide SSHRC with information to develop guidelines regarding the use of social media by funded researchers as well support the informed used of social media metrics